Next up in profiling the amazing folks behind Rival IQ: Keith Moore, one of our software engineers.

Who are you?

I’m Keith Moore, AKA “Keith Mo,” which is what many people seem to know me as. Where to start? I’m an engineer here. Mostly back-end server, infrastructure-y things. I’ve spent most of my career working on components that don’t demo well. When I’m not here working, I’m probably home with my wife Kasia and our four cats, or out on a stupid long bike ride with the Seattle Randonneurs. Continue reading →

We’re digging into the folks behind the scenes here at Rival IQ. Next up: Cat Martinez, one of our Customer Success Managers.

Hi Cat! Tell us about yourself.

My name is Cat, I am on the success team at Rival IQ and I love the outdoors. My wife, five-year-old, and even our family dog are all really big into camping. And when I say camping, I mean off the grid camping–no glamping here! [Laughs] We try to spend as much time as we possibly can outside, especially being newer to the Seattle area–there is so much to take in.

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The savvy social media marketer knows she needs to keep track of her social media analytics, but it can be intimidating to know where to start.

We put together the definitive guide, including a handy downloadable template made in Google Sheets and Google Data Studio, to help you know where to start (and where to end up).

We’ll walk you through the data sources and metrics worth paying attention to (and the ones to leave behind), how to use the template to create handy reports, how often to run your reports, and how to tell how your social is really performing. And since we can’t resist a homegrown use case, we’ll share how we use social media analysis reporting here at Rival IQ to measure our own performance.

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We’ve got baseball on the brain here at Rival IQ: it’s been a big week in baseball for our Seattle Mariners with pitcher James Paxton’s no-hitter (affectionately referred to by superstitious baseball announcers as a “no-no,” which makes this blog author laugh every single time).

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Remember how you used to celebrate the hundredth day of the year in elementary school by bringing in 100 items (like pennies or paperclips)? We couldn’t think of 1 billion things that would fit in our office, so to celebrate our customers indexing their 1 billionth post in our app, we went rock climbing instead.

In this crazy world of product launches (hello, Instagram Insights!) and social media outages (sigh, Instagram), it can be tough to carve out an afternoon away from our computers, but our team is committed to time together for a strong and productive culture. Continue reading →

Ready to dive deeper into your Instagram Insights?

Today, we’re launching Instagram Insights in Rival IQ to provide one-stop-shopping* for all your Instagram follower, Story, and engagement data (including data that isn’t available within Instagram’s native analytics). Read on for the features we think you’ll be most excited about, or jump right in.

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“How do I stack up against my competitors?”

We hear this question all the time from our customers. The data-driven marketer doesn’t just want to know how her post is doing; she wants to know how it’s doing against similar posts by her competitors.

This report gives you the data you need to truly benchmark your social media performance against your industry. After all, we know from experience that with great data comes great social strategy (and bigger marketing budgets!).

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Breaking news: we’re a social media analytics company that loves analytics.

Okay, maybe this isn’t too surprising, if you’ve ever actually used Rival IQ or talked to any of us (especially the one with the Ph.D in computer science). In the spirit of walking the analytics talk, we thought we’d share one of the many ways we harness the power of data to make our product (and our business) better: our monthly metrics review meeting.

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How can you use Rival IQ’s API to make the most of your social media analytics?

Part of our goal of empowering marketers to take full advantage of your social media analytics means inviting you to go beyond our software. We created the Rival IQ API to play nicely with a wide variety of apps, like Google Analytics, Tableau, Google Data Studio, and tons of others. Read on to learn more about how to put your Rival IQ API to work.

First of all: what is an API?

API stands for application programming interface. Clear as mud, right? APIs help applications (like Facebook and iCal, or Google and Rival IQ) talk to each other on the back end without the user having to leave the application they’re currently working in. Each application stores its information on servers, and APIs are the messengers that run between those servers. These messengers allow a wide variety of different software applications and platforms to seamlessly communicate. Continue reading →